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Thursday, August 1, 2013

What is Digg? Driving Traffic from Digg

You probably landed on this page because you asked the question What is Digg? Well Digg.com is one of the most popular social media/social bookmarking websites on the internet. Social bookmarking is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents. Similar sites to Digg include StumbleUpon, Reddit, and Delicious just to name a few. If you know what you are doing and understand the concept of Social Bookmarking then you can drive huge amounts traffic from Digg free of charge to your website or blog. Continue reading to learn everything you need to know about Digg and Driving Traffic from Digg.

What is Digg ? Driving Traffic from Digg


what is digg, drive traffic from digg, digg marketing

How Does Digg Work?


Digg allows users to submit content to the community, this community then judges the quality of that content. They do this by voting for your content otherwise known as “diggs”, the opposite of voting for it is voting against it which is known as “burying”. There are many rules and algorithms that determine how popular the content becomes, but it is mainly based on votes. The ultimate goal is for the content to reach the frontpage. This tends to drive huge bursts of web visitors to your website.

How Can Digg Benefit you if are a blogger or webmaster?


Digg can give you a platform to the world. It can let you spread your message and tell your story. However, if your message is not worth listening to, you will not get heard. As a webmaster or blogger, the main benefit of using Digg is to get huge promotion for free. Before Digg arrived, there was no way of getting worldwide coverage for free, this allows small site owners and bloggers to compete with the big boys.

Let's take for example if you can make it to the front page of Digg you could receive tens of thousands of visitors to your site within a matter of days. On average many experts would says that success with Digg could brings 50,000 visits, and around 200 backlinks.

traffic from digg, what is digg
As you can see Digg's Traffic was slowing dropping in mid 2012 but rebounded after a Relaunch

4 Steps to Getting on the Digg Homepage



  1. All of your Digg success or failure is determined before you hit the “publish” button. So here are some areas you need to look into:

  2. A Great headline – Your headline has to sell. It must be catchy and attractive. Digg users like sensational headlines and ideally you want to build immense curiosity through your headlines.

  3. A Unique and Interesting angle to the story or message – Since there are billions of webpages on the net, how can you make your story or content (which may be published on hundreds of other sites) stand out from the crowd? Aim to make your content different. Find a new angle. Think outside the box! For example, there was a recent article entitled:   I would read that.. lol

  4. Keep It Simple! – You need to use the K.I.S.S. test: (Keep It Simple Stupid). This means that your message or story should be easy for everyone to understand. So easy a child could understand it.

  5. Solid formatting of the content – Don’t use huge paragraphs and big blocks of text. You can make your content easy to read by using shorter paragraphs, bold text, bullet point lists and images.


What type of content does well on Digg?



  1. Anything and Everything with a unique angle does well.

  2. Novelty content is hugely popular. For example, there was a recent story about a kitten with two heads.

  3. Geeky content – Apple, iphone, Linux, Mac, web design, Google, etc… Digg users love this stuff, so give it to them!

  4. Lists – 10 step guides, 101 reasons to, 35 marketing tips etc…


Try Infographics


digg infographics, get on the front page of digg

 
As you can see InfoGraphics have been historically popular on Digg & among most other Social Networks

Summary


You now should have enough information to succeed with Digg.com, however, before youget started you should monitor the Digg site for a few weeks and get familiar with it.

Also, use the Digg search feature and type your keyword into it. Look at the stories from your industry and look at what works in your niche.

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