SEOs have been advising Internet marketers to diversify their links to future-proof their SEO rankings. The reason why is because building a diverse link profile looks natural to the search engines. In comparison, a link profile that’s built around the same kind of links looks artificial and runs the risk of being penalized by the search engines. Despite many Internet marketers diversifying their links, they’re still doing it wrong. Continue reading to learn more about What is Link Diversity and get some general advice about diversifying your links the RIGHT way.
We already mentioned this one, but this is a fact. When we build links we should not concentrate on quantity, but it is an important factor. Getting new root domains to link to you will significantly increase your rankings.
Type of the domain linking to you is also important, and we are not talking about relevancy and topic here, we will get to that next. We are talking about different type of sites, like website directories, article directories, blogging websites, blogs, government or educational sites, e-commerce sites, wiki sites, social networks, and so on. So we need links from various types of website as well, it tells Google and other search engines that our website is loved by various types of websites and that makes our website link diversity rich.
Topic, relevancy, connection, a very important factor. We all know that if we have a gambling website that we will have a more valuable link from a sports website than from a movie review website. Unless we are betting on which actor gets which role. But the bottom line is that no website will have only relevant links, there are always a few stray ones, and that is not bad. If you get those kinds of links its fine, meanwhile you concentrate on every related topic you can get your hands on, the more diverse the better.
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What is Link Diversity ?
And How to Diversify Backlinks correctly
( SEO Tips )
What is Link Diversity & What Contributes to Your Link Profile Diversity:
1) Number of linking domains
We already mentioned this one, but this is a fact. When we build links we should not concentrate on quantity, but it is an important factor. Getting new root domains to link to you will significantly increase your rankings.
2) Types of linking domains
Type of the domain linking to you is also important, and we are not talking about relevancy and topic here, we will get to that next. We are talking about different type of sites, like website directories, article directories, blogging websites, blogs, government or educational sites, e-commerce sites, wiki sites, social networks, and so on. So we need links from various types of website as well, it tells Google and other search engines that our website is loved by various types of websites and that makes our website link diversity rich.
3) Topics of linking domains
Topic, relevancy, connection, a very important factor. We all know that if we have a gambling website that we will have a more valuable link from a sports website than from a movie review website. Unless we are betting on which actor gets which role. But the bottom line is that no website will have only relevant links, there are always a few stray ones, and that is not bad. If you get those kinds of links its fine, meanwhile you concentrate on every related topic you can get your hands on, the more diverse the better.
