11 Ways to Promote a Blog Post
Note: please be careful in using these techniques. Don’t use them all with every post you write. Choose your best posts and promote them selectively, in ways that are helpful to other people.
1. Pitching to Other Blogger
Ask another blogger to consider linking to your post. There’s a real art to this; read more on how to do it at 11 Ways to Increase Your Chances of Being Linked to By a Blogger.
2. Social Messaging
what social networks like Twitter and Facebook are you registered with? Attempt to leverage these to promote your post. The key is not to incessantly spam your followers and friends with your link, but use your network to seed the link and let your followers spread word of it for you. This won’t happen every time but as your network grows, it can become more and more powerful. Consider using powerful Social Media Tools like Hootsuite which will help manage multiple networks and you schedule your messages to go out to all of your social media networks with just one click.
3. Social Bookmarking
Promoting selective links on sites like Digg or StumbleUpon can lead to amazing results. Further reading is available on this topic at How to Get to the Front Page of Digg and Using Social Media Sites to Grow Your Blog’s Traffic. Check out previous post on Social Bookmarking and also List of Social Bookmarking Sites
4. Internal Links
Rather than just promote your post on other people’s sites, think about where you can link to it from within your own site. Perhaps you’ve written on the topic before and can add a link for further reading, or maybe adding a section in your sidebar for “Latest posts” could work. Internal linking won’t drive heaps of new traffic but it can help with SEO and increase page views.
5. Newsletters
If you have an email newsletter list, shoot out an email about your latest post. Read "Why you should have an Ezine / E-mail Newsletter"
6. Other Blogs’ Comments Sections and Forums
Leaving helpful and insightful comments on forums or other blogs can be great at driving traffic if your comment is genuine, relevant and sensitive to the discussion. Leaving a link is sometimes appropriate provided it is highly relevant.
7. Email Signatures
Adding links to your blog on your outgoing emails is fairly commonplace, but include links to recent posts instead of just your blog’s front page URL.
8. Follow-up Posts
Write a new post on your blog that picks up where your last one left off. This builds momentum and if you inter-link the posts, drives more page views.
9. Advertise Your Post
For posts that you’re particularly proud of and are well-received by readers, you might even consider a mini ad campaign with a small budget using a service like AdWords or StumbleUpon advertising. There’s further reading on this at Run a StumbleUpon advertising campaign on your blog.
10.Pitch Mainstream Media
Occasionally posts will be relevant to the mainstream media. You’d want to pick a really interesting post for this; it’s not advisable for every day.
11.Article Marketing
I wouldn’t recommend submitting exactly the same article you’ve posted on your blog to article marketing sites (this can get you into trouble with Google where you could face penalties for duplicate content) but I know of a few bloggers who rewrite their key articles for article marketing.
Note: I repeat, don’t do all of the above suggestions for every single post on your blog. I tend to pick 1–2 posts a week to push and let others grow organically.
Final Tips on Promoting Your Post
- List all of the places where you have a presence online and look into the possibility of promoting a post (for example, social media, email signatures, forums, blogs etc).
- List people that you have connections with that might be open to helping you promote a post.
It won’t be appropriate to promote your post in all of these places or to ask everyone on your list to help promote each post you write. However, having this list handy will help you each time you come to promote a post—you can scan down it and see what might be the best fit for the post.
The key is relevance. Match the post you’re promoting with the right place and people, and you have a much greater chance of it being successful. Also make sure you only do this with your very best content.
Easy access to the data. For years, businesses have gathered transnational data from numerous software systems and compiled it in an effort to improve their business processes.
ReplyDeleteAnother great incentive for business intelligence users is that you can get immediate answers to your business questions. You can make quicker decisions based on these responses without having to go through pages and pages of written reports and lose valuable time.
ReplyDeleteEasy access to the data. For years, businesses have gathered transnational data from numerous software systems and compiled it in an effort to improve their business processes.
ReplyDeleteQuality business intelligence systems will meet the demand for financial information, provide accurate budgeting tools create forecasts for business use, consolidate systems across the business and integrate various software and hardware systems.
ReplyDeleteA data science will communicate and demonstrate the value of the institution’s analytics product to facilitate an improved process of decision making across the various levels of an organization, through measuring, tracking, and recording all the performance metrics.
ReplyDeleteHaving good quality and reliable service is probably the most important criterion when choosing a VoIP provider. What is the point to sign up for the cheapest service but fail to get a quality phone call? However, bear in mind that the quality of VoIP service depends on the quality of broadband connection.
ReplyDeleteWith today’s business intelligence software, any qualified member of the organization can gain access to important company data such as business metrics, dashboards and other critical reports through mobile devices. As long as there is Internet access, important business data can be accessed and utilized by key people from the organization.
ReplyDeleteA data science can help your recruitment team make speedier and more accurate selections.
ReplyDeleteWhen your business installs its own telephone system, you can gain access to valuable extras that make it easier to manage your business and keep track of important meetings and clients. Most modern telephone systems include features that include voicemail, caller ID and automatic call forwarding. Those features can be very valuable to the small business--the ability to forward an office phone to a cell phone or pager can be especially valuable for busy salespeople.
ReplyDeleteMake sure your web designer understands your expectations for organic SEO.
DeleteUse a good mix of keyword phrases when writing your content. This will allow you to anticipate differences in users’ understanding of your topic and Internet searching skills. Users who know little about your website topic will probably search for different keywords than users who are well-versed in the same topic.
ReplyDeleteSocial media should become a core part of your marketing and SEO campaigns. Consider a high level of engagement on social media as important to SEO as it is to general marketing.
ReplyDelete