To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of Seo professionals -- marketers and Seo agencies world-wide haulted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. This post is going to point out all of the most common SEO myths and assumptions about how Seo works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for Seo in 2013 and beyond. let’s get started.
But does that mean an Seo’s job is just to pump out high quality, keyword-optimized content? far from it. In fact, Seo has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort.
The idea that you need to submit your website to google in order to appear in search results (or rank) is nonsense. while a brand new site can submit their url to google directly, a search engine like Google can still find your site without you submitting it. And remember, a submission does not guarantee anything. Crawlers will find your site and index it in due time, so don’t worry about this idea of needing “tell” google about your site.
While there’s a strong correlation between search results placement and clickthrough rates, ranking is not the all mighty end goal that it used to be. Now with search results being appended with rich text/snippets and author tags, results that appear below the top three sought after slots are getting much higher clickthrough rates.
And even before all of that was applied, rankings did not guarantee success. you could theoretically rank quite well for a term and get tons of traffic, and not make a dime from it. Is that what you really want? I don’t think so. So it’s time to shift your goals, and rethink what Seo is all about, because “ranking” is not it.
Read More »
But does that mean an Seo’s job is just to pump out high quality, keyword-optimized content? far from it. In fact, Seo has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort.
17 Common SEO Myths that You
Need to Discard in 2013 and Beyond
Myth # 1 - You have to Submit Your Website to Google
The idea that you need to submit your website to google in order to appear in search results (or rank) is nonsense. while a brand new site can submit their url to google directly, a search engine like Google can still find your site without you submitting it. And remember, a submission does not guarantee anything. Crawlers will find your site and index it in due time, so don’t worry about this idea of needing “tell” google about your site.
Myth #2 - Ranking is Everything
While there’s a strong correlation between search results placement and clickthrough rates, ranking is not the all mighty end goal that it used to be. Now with search results being appended with rich text/snippets and author tags, results that appear below the top three sought after slots are getting much higher clickthrough rates.And even before all of that was applied, rankings did not guarantee success. you could theoretically rank quite well for a term and get tons of traffic, and not make a dime from it. Is that what you really want? I don’t think so. So it’s time to shift your goals, and rethink what Seo is all about, because “ranking” is not it.
