And if this message has caused you fear, trepidation or disillusionment, take a deep breath and keep reading so you can see what Keyword Tool Alternatives are available to you for FREE.
There are still lots of good options available to you, so it’s no time to panic.
Here are some great free keyword tools you can use in place of the beloved Google Keyword Tool!
4 Google Keyword Tool Alternatives
Keyword Tool Replaced with Keyword Planner
Below you will find 4 of my favorite keyword research tools, along with the benefits and limitations of each. Don’t forget to leave a comment at the end of this post if I’ve forgotten your favorite tool!
1. Ubersuggest
Ubersuggest is a free keyword tool that relies on Google Suggest and other suggest services.
Intuitive and easy to use, UberSuggest quickly supplies you with hundreds of keyword suggestions related to the keyword or phrase you plug in. In terms of the sheer quantity of suggestions, this is one of my favorites.
While this is an excellent tool for giving loads of extremely relevant keyword suggestions, it’s downfall is that it doesn’t give you an idea of the competitiveness of a term.
Biggest pro: Heaps and heaps of keyword suggestions
Biggest con: Doesn’t indicate level of competition.
2. SEO Book
Powered by data from WordTracker’s Keyword Tool, the SEO Book Keyword Tool provides a wealth of data, including daily traffic estimates from WordTracker, Google, Yahoo and Bing, as well as links to various other keyword tools including Google Keyword Planner.
In my tests, SEO Book returned somewhat fewer keyword suggestions than some other tools, however as it also links to various other tools (which you can use for more in-depth research), it’s still a handy little tool.
As with most other free keyword tools, SEO Book doesn’t give you an idea of the competition surrounding your keywords, and you do need to create a free account to access the tool.
Biggest pro: Links to other keyword research tools (okay, I know you could just go to these urls yourself, but having them provided right on your keyword report is pretty handy!)
Biggest con: Doesn’t indicate level of competition.
3. Bing Keyword Research Tool
Based on up to 6 months of search data, this tool pulls it’s data from the Bing search engine (in case you hadn’t guessed).
After typing in your keyword or phrase, you’re given a list of other related keywords, as well as a rather confusing little ‘trend’ graph (really helpful if you have the eyesight of say, an eagle).
Keyword suggestions are currently limited to 100, so if you need a more hefty list of suggestions, I’d recommend using a tool like Ubersuggest.
Biggest Pro: Based on actual, historical search data (albeit a smaller sample than Google’s)
Biggest Cons: Doesn’t indicate level of competition, and you must be signed in AND have verified a website in order to access tool.
4. Google Keyword Planner
In terms of free tools, there’s still no beating Google; even with the shift from Keyword Tool to Planner.
Offering hundreds of both relevant ad group (for PPC) and keyword suggestions, Keyword Planner offer data such as average monthly search volume, competition, and average cost per click (for AdWords users).
Although there are other free keyword tools that compete in terms of number and quality of keyword suggestions, none of them come to close to Google Planner when it comes to competitive keyword research.
Biggest Pro: Gives an idea of level of competitiveness of keyword.
Biggest Con: You must be signed in to your Google AdWords account.
Final Thoughts
For basic keyword brainstorming, any of the above tools will give you a solid start. But for more in-depth keyword research, I’d recommend using the Google Keyword Planner.
While we know from experience that even Google’s own keyword tools aren’t entirely accurate in terms of traffic numbers or competition, for a free tool, it’s probably your best bet.
What free (or paid) keyword tool do you use? Would you recommend it? Why or why not? Let us know in the comments below!
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