What is Link Diversity ?
And How to Diversify Backlinks correctly
( SEO Tips )
What is Link Diversity & What Contributes to Your Link Profile Diversity:
1) Number of linking domains
We already mentioned this one, but this is a fact. When we build links we should not concentrate on quantity, but it is an important factor. Getting new root domains to link to you will significantly increase your rankings.
2) Types of linking domains
Type of the domain linking to you is also important, and we are not talking about relevancy and topic here, we will get to that next. We are talking about different type of sites, like website directories, article directories, blogging websites, blogs, government or educational sites, e-commerce sites, wiki sites, social networks, and so on. So we need links from various types of website as well, it tells Google and other search engines that our website is loved by various types of websites and that makes our website link diversity rich.
3) Topics of linking domains
Topic, relevancy, connection, a very important factor. We all know that if we have a gambling website that we will have a more valuable link from a sports website than from a movie review website. Unless we are betting on which actor gets which role. But the bottom line is that no website will have only relevant links, there are always a few stray ones, and that is not bad. If you get those kinds of links its fine, meanwhile you concentrate on every related topic you can get your hands on, the more diverse the better.
4) Anchor text
Anchor text is another very important thing that adds to link diversity of our website’s link profile. You know how important keywords are for rankings, but using only your keywords for links is not natural to search engines. People usually link to you either with the exact URL or the title of the post, only a few will use your chosen keyword unless you are directly responsible for that link. Don’t be afraid to mix-up your anchor texts, that will only help your website rank and look as bigger authority to search engines.
5) Deep Linking vs Homepage links ( Don't just Link Your Homepage !!)
We talked about deep links before; we know that it is important. Another reason why it is important is the link diversity. When someone find a great post on your website they are not going to link to your homepage, they will link to that page. So you also need to spread your links throughout the website to make it more natural and to strengthen your link profile. This is a basic link building strategy.
Link profile diversity is essential for successful ranking in search engines and traffic increase. Just building links from repeated domains to one and the same page using the one and only keyword you wish to rank for is not natural and will not get you to top. If you want high rankings you will concentrate on your link building the way you should, create your link building plan and get going, of course keeping link diversity, relevancy, and most of all quality in mind.
Go for High Quality Links
Even if you are building diverse links to your site, you still need to make sure that they are quality links. Focus on acquiring links from websites related to yours before anything else. Then, focus on trying to have links from websites that have built authority. These types of links are difficult to get but they are possible and will help you secure your rankings from the competition as well as from the search engines. GuestBlogPoster offers a service for securing high quality links via guest posting, so you should give it a look.
Aim for Natural Link Patterns
Obviously, getting diverse links means you’re doing something right. However, many Internet marketers make the mistake of building an outreach campaign for one time period. The result is that their websites accumulate a massive amount of links within a period of a few weeks to a month. This looks unnatural to the search engines because the number of links coming in drops dramatically in the following weeks after their outreach campaign. This looks very suspicious to the search engines, particularly so to newer sites. So maintain a consistent pattern of acquiring quality backlinks.
Anchor Texts Need Diversity As Well
It’s not enough to diversity your links. You also need to diversity the anchor text for your links. It’s obvious that the links are artificial if a large percentage of the links has the keyword you’re aiming to rank for. You want to prevent this from happening and try to make your anchor texts as natural as possible. Many web pages do well with the targeted keyword only being responsible for 15 to 20 percent of the links.
<a href="http://www.example.com">Example Anchor Text</a>
Anchor Text Shouldn’t Go to Waste
In an attempt to make their anchor text more natural, many Internet marketers are building anchor texts with keywords that seem natural. Some examples are click here, visit the site, and the URL of the web page. Just because you’re aiming to make your anchor text profile seem natural doesn’t mean you have to make the anchor text go to waste. Instead of using your main target keyword, try using synonyms, similar keywords and any other keywords that may be related to your main keyword.
Avoid Anchor Text Over Optimization & The Penalties from Post Penguin 2.0 updates
Repetition and Excessive Match
The most popular reason for guest posting on other blogs is to get backlinks. When you backlink your site, you may be in the habit of using the same keyword phrase over and over when linking back to your site. Not only is this counterproductive, but it can harm your site’s rankings in the search engines. Excessive match is another problem related to anchor texts whereby a WordPress plugin or similar program creates several instances of the same keyword and links them to pages within your site. Google usually only counts the first anchor text link from one site to another (or one page to another). Using the same anchor text can confuse the search engines, making it difficult to determine which page to rank for the selected keyword.
A Link Profile with Variety
In order to avoid these over optimization errors, you should structure your anchor texts to avoid too much repetition. Your main keyword or keyword phrase should be used as anchor text 20% of the time. Thirty percent each should be allocated to brand-related anchor texts and related keywords. The final 20% of your links should be synonyms or partial matches. Avoid generic links, such as “Click here” or “Visit our site”, because these are of no relevance to your reader. If you plan to complete 20 guest posts for a veterinarian in Anchorage, you may design your links like this:
Anchorage vet (4 times)- Name of clinic (6 times)
- Anchorage veterinarians (1 time)
- Veterinarians in Anchorage (1 time)
- Veterinarian Anchorage (1 time)
- Vet Clinic Anchorage (1 time)
- Veterinarians in Anchorage AK (1 time)
- Anchorage veterinary (1 time)
- Pet doctor Anchorage (1 time)
- Anchorage Animal Hospital (1 time)
- Anchorage pet doctor (1 time)
- Pet doctors in Anchorage AK (1 time)
This method allows plenty of diversity for anchor links that all connect to the same page, giving you a natural looking anchor text profile. You can use this method to both optimize your content and avoid penalties.
Ranking for Related Keywords
There are benefits to varying your link profile beyond avoiding penalties, of course. By using related keywords and keyword phrases, you increase the likelihood that your site can get ranked for those different, but related keywords. This, in turn, expands your market penetration and increases traffic. In order to find phrases related to your keyword, use the Google Keyword Tool. Enter in your primary keyword and look at the related searches in the results. You should see a list of related keywords along with the number of searches the keyword or phrase receives each month. Use those with a high number of searches but the least competition for best results.
When you or your SEO outsourcing company selects blogs for guest posting, it may be a smart idea to ask about their anchor text profiles. If there is plenty of variety, as in the sample above, you have nothing to worry about. If, however, their strategy is anchor text saturation, you may want to rethink requesting a link from that site, no matter what the page rank is. If the site receives a slap from Google, it could also cause trouble for the sites those links are pointing to. You don’t want to risk your own business and websites by getting links from sites that use poor SEO strategies. Follow the guidelines outlined here for anchor text variation, and your site will be moving up in the SERPs in no time.
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