Pinterest is one of the hottest growing new social media networks for small businesses and nonprofits having grown faster than any other network prior to it. At the time of writing this post in Late 2013 this highly visual platform rakes in 2 1/2 billion monthly pageviews from its 70 million users monthly. Statistics show that Pinterest users also buy more of the items they encounter in pins than items on Facebook, and spend 70 percent more money when they arrive at your website from Pinterest versus non-social referrals. But how can you successfully use this Pinterest channel for your small business or nonprofit without screwing it up ? Whether you are still trying to figure out what Pinterest is all about or haven't fully embraced the social network, there are things you DON'T want to do on Pinterest as you get started or more involved. To help you begin pinning your way to success, assembled is a list of 25 mistakes to avoid on Pinterest:
The first step in getting started on the right foot on Pinterest is to create a profile that is full of details and represents your business. Upload a clear, easy to recognize logo for your profile picture and use your business name as your profile name. Put your company's website and what you are all about in the description.
If a customer is interested in your brand on Pinterest, they’ll likely want to follow you on Facebook and Twitter too. Make sure they can do so by linking to these social networks within Pinterest’s “Account Settings.” Make it easy for them to follow you on other networks
When you have a business account, you can select your “business type,” add your location, verify your website, and create a short “About You” section for your profile. Completing your entire profile is important for SEO purposes and helps you look more professional.
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25 Mistakes To Avoid on Pinterest
( Pinterest Don'ts for businesses and marketers )
1. Not including your business information.
The first step in getting started on the right foot on Pinterest is to create a profile that is full of details and represents your business. Upload a clear, easy to recognize logo for your profile picture and use your business name as your profile name. Put your company's website and what you are all about in the description.
2. Forgetting to link to Facebook and Twitter.
If a customer is interested in your brand on Pinterest, they’ll likely want to follow you on Facebook and Twitter too. Make sure they can do so by linking to these social networks within Pinterest’s “Account Settings.” Make it easy for them to follow you on other networks
3. Failing to complete your profile.
When you have a business account, you can select your “business type,” add your location, verify your website, and create a short “About You” section for your profile. Completing your entire profile is important for SEO purposes and helps you look more professional.
