Pinterest Marketing Basics
- Appeals to Emotions: Visual content appeal to the viewer’s emotions in a way that text is unable to. Thanks to the simplicity of photo and image sharing applications, text is an afterthought.
- Creates Intimacy: Photos help open the personal side of your company. Now customers and prospects can relate to your brand message via photos—without a plethora of emails.
- Engages: Photo and image sharing applications provide the perfect opportunity for your business to engage customers in a fun way through contests and other image-centric campaigns.
Pinterest Marketing 101
What is Pinterest ?
Pinterest is virtual scrapbook or pinboard that allows users to share and organize visual imagery. A user can pin anything from around the web and other users can re-pin their images. Users organize their Pinterest pages by categorizing content on boards.
For businesses, Pinterest can be a way to curate visual content like infographics, videos, company culture, and even blog posts.
Pinterest can help promote creativity, but always make sure that your content is relevant to your audience. Pinterest pages can also be used for a landing page for an email campaign, event, or presentation. The boards provide a unique way of organizing content to be visually appealing to your prospect.
Make sure you are including a good content mix in your Pinterest boards. Followers will want to see a combination of business and culture content. At Marketo, our boards range from info on marketing automation, infographics, blogs, to office fun. Just make sure all of your content is visually appealing and interesting.
Advertising & Infographics Rule the Marketing Pins
Today, online marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. When pinning, pin the most visually interesting aspect of what you are sharing, like a special banner, slide, or cover page to get the most engagement and to make your brand look like it belongs.
Here is an example of an infographic that I found ( the infographic itself gives you 40 Pinterest Marketing Strategies):
Like they say a picture is more a millions words (especially when the picture has words in it)
It’s a Great Opportunity for Additional Promotion of B2B & B2C Campaigns
The pinning of handbags, watches, clothing, collectables, etc, directly or through fans, is a great way for retailers to socially market their goods, but companies that sell $20k consulting packages or $400k aircraft engines still don’t have Pinterest in their marketing plans. Should they? If they care about or spend money on any of the following, then the answer is definitely “yes”:
- SEO – While there are many theories about how the big search engines score social media linking, connecting Pinterest can certainly help your efforts.
- Content—Do you have some interesting content that has done well on other social channels? Why not pin it? Just as the Facebook audience is different from the Twitter audience, Pinterest allows you to appeal to a more visually focused crowd that may not be spending their slow hours on Facebook or Twitter.
- Design—Are you a design forward company? Or do you typically develop design-forward campaigns? Pinterest is all about the visual, so leverage the fact that graphic designers are one of the most prolific groups of pinners, get your creative team to pin their work to inspire and be inspired!
- Marketing – Just as designers pin and re-pin designs that inspire them, marketers pin and re-pin campaigns that inspire them. Start a company board to show your peers the beauty of your marketing and build your reputation among prospects and possible job candidates as a top tier marketing company. Next, start a board with pins of others’ marketing campaigns that inspire you.
Get followed: SEO is Important
Pinterest’s search is mainly how people find you and your pins, and it is all about keywords. For example, a picture of a fish with no description will not be found in a search for “fish”. However, simply adding a description (adjectives help!) will immediately get eyes on your pin. Load up relevant, popular keywords in the description of your pins and boards and you are guaranteed to get more views/likes/follows.
Fresh Content Creates the Most Waves
Just like any other social media platform, Pinterest rewards those that bring fresh content. So while it’s very easy to fill a board with re-pins, ultimately the fastest way to increase your followership is by pinning new and interesting items.
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