Hunt for Dead Links - Dead Link Checker(s) to Use
Why should you Hunt for Dead Links and Eliminate Them?
1. Readability
Clicking on a dead link can mean your readers can end up on error pages or being redirected to irrelevant content. This can lead to reader frustration and give the impression that your blog is old and not updated.
2. SEO (Search Engine Optimization)
Search engines frown upon sites that have many dead links and if they find pages or posts that cached / indexed on their database it may be removed or it could also cause penalties (they could possibly just stop indexing your site altogether)
3. You are Losing Money
If you are like me and have many links which point to affiliate offers then you want to constantly make sure that those links are still valid because affiliate programs tend to change affiliate links with or without notice especially links to special offers that are only offered for a limited time. So if you have a great post or review on a excellent product or service and in that review post you have affiliate links you want to make sure they work otherwise you will lose money when people try to click to sign up for that product or service.
So how do you detect dead links on your blog ?
Well you start by going from page to page and post to post and manually click on every link you can....... HAHAHA.. just playing. If you got about 63 posts or more like I do at this moment you would not want to go through every single page or post and be clicking on them all. You need a Dead Link Checker. There are many link-checking tools available online and many of them are FREE. Xenu's Link Sleuth is very highly regarded but it is also very outdated software. I've also used the free versions of Dead-links.com (but it only checks to a shallow depth). I personally use a Chrome Plugin called Check my Links it's really cool as it will check links as you are looking at the page and give you on-page report. How about a WordPress plugin called Broken Link Checker which notifies you when there a broken links on pages and posts?
The Wordpress Codex suggests try some of these:
Link Valet
W3C Free Link Checker
AnyBrowser's Link Checker
HTML Help Valet Link Checker
NetMechanic's Link Check
What To Do When You Find A Dead Link ?
1. Fix or Update the Link
If the Link is simply wrong or pointing to the wrong place, just update it so that it works!
2. Delete the Link
If the Link is Dead and there's no correct or updated one then you can delete the link. I usually add a note to say that I've done this . Sometimes I also update it with new links so that the post is still relevant.
3. Delete the Post
If the whole post's main point is to link to another post then a dead link makes this type of post obsolete so consider deleting them rather than updating.
SEO experts must interact with many different areas of a business including IT, marketing, customer service, analytics, and sales. The ability for the SEO to work well with members of these teams is essential,The personality, integrity and communication style of the SEO needs to match the organization or progress will be hard.
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