Gmail No Longer Blocking Images
While
Yahoo E-mail Down Today
What does this Mean ?
If you are using any form of email marketing already this is Good News for you and for all of your Gmail users who are subscribed to your list because it means that your email subscribers who use Gmail will soon see all of your images, without having to “turn them on” (though they can opt to turn them off). Exciting new this is ! For you, this means 2 things:
- Your images, seen by more subscribers, will have more of the aesthetic and informative effects you intend.
- Your reports may show more subscribers opening your emails. Since opens are recorded when images display, you’ll now be able to see opens from Gmail subscribers who weren’t previously loading your images.
The full report is here. While you’re at it, learn more about using images in your emails. In other news, Yahoo has been experiencing a partial email outage which may impact some of your subscribers. The outage could account for any low engagement you’re seeing from Yahoo users on your lists. To stay informed about the Yahoo! outage, see what Yahoo’s saying here.
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