The secret to getting your Internet banner ads clicked on more

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If you are going to be utilizing Internet banner ads in an attempt to drive more business to your website, it is important to understand how far that industry has changed in twenty years. If you decided to set up an internet banner advertising campaign in 1994, you could have expected a 78% click through rate to your website. That same internet banner advertising campaign today would net you just under .1% click through rate. Those odds make getting your Internet banner ads clicked on seem nearly impossible but continue reading to learn some tips and tricks.

With such a tiny return on investment it is easy to see people have looked for other ways to attract business to their websites. That might be a good thing for those who still feel there is potential in banner ads. With less competition fighting for those ads and if you can employ just a few creative techniques, it is possible to create a banner ad campaign that can be quite successful.

So What's The Secret to Getting Your

Internet Banner Ads Clicked On More

 

The Free Product Bait

Placing a banner ad offering a free product is a great way to attract attention and get your ads clicked. You don't have to give away your inventory, you simply need to offer the visitor something that will benefit them and get them to shop on your website. If your website sells blank t-shirts, offering a free t-shirt with any purchase is a great way to give something to the customer that doesn't really hurt your bottom line. If your website offers screen printing for example, your banner ad can offer one free printed T-shirt, with the purchase of a dozen. Giving away something for free always gets the attention of any visitor, and in this example to run the printing press to make one additional T means you may lose the price of one shirt. You have to carefully analyze is losing a $3 shirt worth a new customer? Placing free shipping and free consultations on your banner ad are not as effective as offering free tangible goods to the consumer.

The Secret is in the Words

Scan around the internet and take a look at a dozen or so banner ads. The majority of them are beautiful images with full vibrant colors that really draw in your attention. There is one small problem with this type of internet banner advertising. Everyone is using this technique in an effort to get people to click their ads. They all look similar and no one really stands out. Be an innovator and create all text ads with words that are bold and clear. Make the words grab their attention, not the images. Answer a question that the visitor in your niche would be asking. If you can spend some time analyzing keywords that customers in your niche use to find information or products, place an answer to their concerns in your banner ad. If your proposition is compelling enough to read, it will also be compelling enough to click.

The In Thing To Do

Social media websites are seeing a huge amount of traffic spend significantly more time on their websites than ever before. In a recent study it showed that the average Facebook user spends over 50 minutes a day on that one social media website. The reason many people want to spend that time is because they feel that if they do not, they will be missing something. Use that information in your banner ads to promote the feeling of every one else is doing it, so should you. Give them a reason to want to not only click your banners, but to spend time on your website. Simply telling people who your Facebook fan page is having a surprise sale today, or that you will be giving one lucky person who posted on your wall today a free product is a great way to not only encourage them to click your banners, they may even tell others too. Interacting with your customers either on your websites forum or on your social media websites is a good way to let them feel they have a unique connection with you. Your banners can point people to your offers on your social media sites, a place the in crowd seem to hanging out more and more each day.

The click-through rate on banner advertising is at historic lows and there is no signs of it getting much higher than it is today. You can still be very successful if you forget about the techniques that were successful back in 1994. The color and images on your banner do not cause the visitors to click anymore because they have been become numb to that type of advertising. Interacting with your visitor and speaking directly to their needs is the way to invoke a reaction and get them to click-through and invest in your products and services.

For even more tips on how to be successful with internet banner advertising, please click here.

About the Guest Author
Peter Geisheker

Peter Geisheker is the CEO of The Geisheker Group Marketing Firm. Peter is an expert at Internet marketing, website optimization, copywriting, and persuasion. Peter specializes in helping businesses generate more leads and customers from their websites by using scientifically proven Internet marketing and website optimization techniques. Peter can be reached by calling (920) 471-1638 or visiting Geisheker.com.