200 Ranking Factors Used by Google ( infographic )

Google has never publicly announced their ranking signals, but they have mentioned that there at about 200 of them. Thanks to Single Grain and Backlinko for listing what they think could be the 200 ranking factors used by Google, based on the information they have about Google.

This infographic is a great way to learn and integrate some of the concepts into your own game plan to hopefully see results.

You can check out the massive infographic below. It’s full of ranking properties, from domain factors to backlink factors and many more.You may want to take notes!

The key to building backlinks is to take the time to do them properly. The Google Panda update began the process of putting emphasis on the quality of the backlink and not just the amount. As Google has continued to advance their backlink analysis it now includes contextual measurement – which means that the type of site the link originates from needs to have a logical relation with the site that the link points at.

In other words if you have a niche site that sells chainsaws, having a backlink on it from a women’s cosmetic site will provide no value regardless of page or domain rank – and in most cases, get your site penalized. The most important think you can do when building backlinks is to create genuine content on the page the backlink is residing on. If you simply put your link on the page – even if you are using anchor text, if the page contains little else but your link – then it has a greatly diminished value.

 

Google’s 200 Ranking Factors, the complete list an infographic

200 Ranking Factors used by Google (or so we suspect)