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Thursday, April 3, 2014

The Dark Side of Marketing Analytics




At HiveMind Marketing, we believe that every marketing program should be tied to a metric from the outset. But lately, we've seen that marketing analytics have a dark side as well. Too much detail and complexity often leads companies to analysis paralysis,...




1 comment:

  1. A data science can help with the identification of the key groups with precision, via thorough analysis of disparate sources of data.

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