Before you read this post, think of all the devices you use to view your email. Computer – definitely. Mobile – probably. Tablet – more and more often. You view them on small screens and large, vertical and horizontal, with pictures on and off, in different browsers and email clients. Making every message look perfect on all devices might seem like a job for Superman, but actually it’s not. It’s a job for responsive email design.
GetResponse is making a huge leap forward in email design. Forget creating separate email versions for desktop and mobile, forget coding or paying extra for mobile versions of your newsletters. From now on, every email you create in GetResponse will look good both on desktop and mobile, and all you have to do is put the pieces together in Email Creator, just as you’ve been doing all along.
Are Your Emails Responsive?
Responsive Email Design with GetResponse
GetResponse is making a huge leap forward in email design. Forget creating separate email versions for desktop and mobile, forget coding or paying extra for mobile versions of your newsletters. From now on, every email you create in GetResponse will look good both on desktop and mobile, and all you have to do is put the pieces together in Email Creator, just as you’ve been doing all along.
What is responsive email design?
In a nutshell, responsive email design is a continuation of Responsive Web Design – a special approach that considers the requirements of all types of devices, including mobile, to display a website – or in this case – an email. The focus is on usability and creating an optimal viewing experience. This means it’s always a priority for your emails to look perfect, be easy to navigate, and generate responses.
The layouts for each screen size will vary, but only to obtain the best viewing and navigation possible. Here’s an example. Your newsletter contains two images placed next to each other. If you use the same layout on mobile devices, vertical display will make the images so small you won’t be able to see their content. In responsive emails, the images will be displayed for example – one under another, which will help maintain their reasonable size and newsletter clarity.
