Twitter ads just keep getting better. When they first launched their offering was pretty skimpy, but it’s really grown into a useful ad platform. There are a few tricks to it though, and this post should give you enough to get started Launching Twitter Ad Campaigns with confidence.
You have two service options for Twitter ads. Self Service (best for small to mid-sized businesses), and Full Service. Honestly the differences seem to be minimal except that with full service you get a dedicated ad specialist from Twitter to help you fine-tune your campaign. If you have experience running ads on other platforms you’ll probably do fine, though there are some weirdnesses that are specific to Twitter.
Trying to build your Twitter following with real followers? Promoting your profile to people interested in the same things you are is a good way to be found. Your account will be promoted in search results for related keywords in the “Who to follow” section of Twitter and a “Promoted” designation shows next to your user name
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Launching Twitter Ad Campaigns
Service Options for Twitter Ads
You have two service options for Twitter ads. Self Service (best for small to mid-sized businesses), and Full Service. Honestly the differences seem to be minimal except that with full service you get a dedicated ad specialist from Twitter to help you fine-tune your campaign. If you have experience running ads on other platforms you’ll probably do fine, though there are some weirdnesses that are specific to Twitter.
Promoted Profile Ads
Trying to build your Twitter following with real followers? Promoting your profile to people interested in the same things you are is a good way to be found. Your account will be promoted in search results for related keywords in the “Who to follow” section of Twitter and a “Promoted” designation shows next to your user name
