School Content Marketing Trends - What You Need to Know

If you operate a private or charter school and have active marketing initiatives in play, you are probably already using content marketing as part of your overall strategy. Content marketing is arguably the most critical component of an inbound marketing...

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How Blogging is like Online Dating

Have you ever tried online dating?

Have you ever tried blogging?

Well Blogging is like Online Dating and here's how they compare:

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Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be. Boosting your Google page rank isn't something you can do in a day. If it were, everyone would have a Google Page Rank of 10. Keep reading to learn a few of the tips and  tricks that you can use to  increase your Google page rank that are fairly easy to implement over time.

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How to Increase your Google Page Rank

1. Join Forums (within your Niche)

Forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

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Top 10 Reasons to have an Ezine (Email Newsletter)

Top 10 Reasons to Have an Ezine

Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.

Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into 'silent salespersons'– driving traffic to your website and building your lists around the clock.

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