Are Your Emails Responsive? - Responsive Email Design with GetResponse

Before you read this post, think of all the devices you use to view your email. Computer – definitely. Mobile – probably. Tablet – more and more often. You view them on small screens and large, vertical and horizontal, with pictures on and off, in different browsers and email clients. Making every message look perfect on all devices might seem like a job for Superman, but actually it’s not. It’s a job for responsive email design.

GetResponse is making a huge leap forward in email design. Forget creating separate email versions for desktop and mobile, forget coding or paying extra for mobile versions of your newsletters. From now on, every email you create in GetResponse will look good both on desktop and mobile, and all you have to do is put the pieces together in Email Creator, just as you’ve been doing all along.

Are Your Emails Responsive?

Responsive Email Design with GetResponse

GetResponse is making a huge leap forward in email design. Forget creating separate email versions for desktop and mobile, forget coding or paying extra for mobile versions of your newsletters. From now on, every email you create in GetResponse will look good both on desktop and mobile, and all you have to do is put the pieces together in Email Creator, just as you’ve been doing all along.

What is responsive email design?

In a nutshell, responsive email design is a continuation of Responsive Web Design – a special approach that considers the requirements of all types of devices, including mobile, to display a website – or in this case – an email. The focus is on usability and creating an optimal viewing experience. This means it’s always a priority for your emails to look perfect, be easy to navigate, and generate responses.

The layouts for each screen size will vary, but only to obtain the best viewing and navigation possible. Here’s an example. Your newsletter contains two images placed next to each other. If you use the same layout on mobile devices, vertical display will make the images so small you won’t be able to see their content. In responsive emails, the images will be displayed for example – one under another, which will help maintain their reasonable size and newsletter clarity.

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10 Important Things to Remember in Email Marketing

If you don't know by now you should know that the value of email marketing continues to increase as companies / small business owners and internet marketers like myself realize its true potential for wealth generation. The ability for an email marketer to reach a consumer / lead / potential customer or partner immediately at their home or job is essential for success in today’s competitive online arena. So here are the top 10 most important things to remember in Email Marketing before you click "Send" button that will help you with all your email marketing campaigns.

10 Important Things to Remember

in Email Marketing

1. Make Sure Your Newsletter is Spam Proof

Email spam detectors have become increasingly clever over the years. Your email can very often get caught inside a spam folder, preventing the consumer from reading it. Various email marketing tools like AWeber, MailChimp or ExpressPigeon include spam scores that will notify you if your message is likely to hit spam folders or not. Recently G-mail and other mail systems has incorporated more security so make you test send emails to all of the major email providers like G-mail, Yahoo, Hotmail or as many as you can create a free account and send to yourself so you can instruct your readers to do certain actions so the emails are not blocked.

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If you are looking for one of the best email marketing service available, GetResponse is highly recommended. With its powerful tools and diverse pricing, you will find the right plan that fits your business needs. GetResponse has recently launched it’s autoresponder 2.0 which has improved and taken their email marketing to the next level in 2013. They are fully integrated with over 80 different websites and ecommerce solutions. Continue reading our complete GetResponse review to find out if their email marketing suits your business.

GetResponse Review - Email Marketing Service

GetResponse Email Marketing Scorecard

GetResponse Review Primary Features

GetResponse has the features and tools you need to build and manage successful email marketing for your website or business. Here are some incredible features that will improve the marketing aspect of your business through email:

• Autoresponder 2.0 – automatically email your subscribers with daily deals, promotions, etc.


• Create emails with drag-n-drop editor


• Create your own personalized and hosted landing page for your promotions and more


• Integrated social sharing buttons inside of every email so your subscribers can share your newsletters directly on major social networks


• Tracking and analyzing tools help you see how effective your emails are – are subscribers reading them, are messages bouncing, and are customers click on your ads or promotions


• Import contacts from over 16 services and mail clients, including Gmail, Outlook, Salesforce and LinkedIn


• Add sign-up forms with over 600 template designs to your website, blog, or even Facebook


• Inbox preview allows you to see how each customer will see your email based on the mail client they have


• Control spam with Spam Assassin – rates your messages for spam on a scale of 0 to 5


• Capture customer feedback with customized surveys


• You can even send video messages to your subscribers

Ease of Use and Account Setup

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Top 10 Reasons to have an Ezine (Email Newsletter)

Top 10 Reasons to Have an Ezine

Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.

Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into 'silent salespersons'– driving traffic to your website and building your lists around the clock.

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