If you have run some sort of analytics software on your site like Google Analytics or maybe you have another built-in to your wordpress site with a plugin or your webhost provider provides stats and metrics then one of those metrics is called Exit Rate. Exit rate is often confused with Bounce Rate but this post will explain what is Exit Rate in Analytics and what is the difference between Exit Rate and Bounce Rate.
Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page. Simply put, a page’s Exit Rate is the number of times where that page was the last page viewed in a session, divided by the total page views for that page. Every visitor’s session comes to an end sometime, whether that visitor looked at one, ten, or fifty pages. Whatever page was viewed last in the session is the “exit page”. The number of times that page was the “exit page” divided by the total number of times that page was viewed is the Exit Rate for that page.
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What is Exit Rate in Analytics?
Exit Rate vs Bounce Rate
What is Exit Rate ?
Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page. Simply put, a page’s Exit Rate is the number of times where that page was the last page viewed in a session, divided by the total page views for that page. Every visitor’s session comes to an end sometime, whether that visitor looked at one, ten, or fifty pages. Whatever page was viewed last in the session is the “exit page”. The number of times that page was the “exit page” divided by the total number of times that page was viewed is the Exit Rate for that page.
