Keywords are the foundation of search engine optimization. They’re what searchers type into Google’s search box, and what marketers incorporate into their web pages to attract searchers to their sites. Google recently launched a new tool that changes the way we research keywords:AdWords Keyword Planner.
Intended for use by paid search marketers, the Keyword Planner replaces the AdWords Keyword Tool we’ve often recommended using and merges it with the AdWords Traffic Estimator. In essence, the Keyword Planner is designed to simplify keyword research and campaign planning for paid search marketers.
Despite its AdWords focus, the Keyword Planner can still be used by SEO professionals. The core of the toolset revolves around keyword volume, a measure central to both paid and organic search.
For those familiar with the Keyword Tool, the new interface will take some getting used to. Where the Keyword Tool offered a single interface to accept keywords and return keyword data, the Keyword Planner gives marketers three choices, as follows.
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Intended for use by paid search marketers, the Keyword Planner replaces the AdWords Keyword Tool we’ve often recommended using and merges it with the AdWords Traffic Estimator. In essence, the Keyword Planner is designed to simplify keyword research and campaign planning for paid search marketers.
New Features of the Keyword Planner
Despite its AdWords focus, the Keyword Planner can still be used by SEO professionals. The core of the toolset revolves around keyword volume, a measure central to both paid and organic search.
For those familiar with the Keyword Tool, the new interface will take some getting used to. Where the Keyword Tool offered a single interface to accept keywords and return keyword data, the Keyword Planner gives marketers three choices, as follows.
